Caesar ceramics USA
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Caesar brand innovations fly to HDExpo e ICFF

14-05-2018

USA, May, 2018. Thanks to the cosmopolitan vocation and internationally-focussed spirit that is part of Caesar's DNA, Caesar brand porcelain stoneware has become an expression of top aesthetic and technological quality all over the world. The same vocation and spirit are behind the series of "Made in Usa-Designed in Italy" products: collections made in the Caesar USA production facilities following the Made in Italy design criteria of the company of Fiorano Modenese (MO).

This company philosophy has allowed Caesar to take part in the most import trade fairs in the world and to give proof of the technological know-how acquired over the thirty years of activity that are being celebrated this year. From May 2 to 4, the Italian-American products of Caesar have proved their high technical and aesthetic performance at the Hospitality Design Exposition & Conference, the event dedicated to hospitality held in Mandala Bay, Las Vegas
All the quality of Made in Italy ceramics can be found in the Built and Autore collections - the first a new interpretation of concrete, the second a brand new project based on the tradition of Terrazzo Veneziano - whereas Whisper and Origin are the new expressions of a company philosophy focussed on internationalisation. The uncontaminated beauty of natural wood in the most pure and authentic interpretation of Whisper has been backed up by Origin and its ceramic expression of stone.

Ceramiche Caesar extends its presence in the USA further still and, from May 20 to 23 will be leaving the West Coast heading for New York, where the thirtieth edition of ICFF will be held. For four days, the Javitas Convention Center will become the exclusive showcase for the leading trends of contemporary architecture and design, and will involve an exceptional number of exhibitors and visitors from all over the world.
Stand 2449 will be Caesar's privileged point of view to offer its contribution with the Made in Italy quality of Italian and American porcelain stoneware. The journey to discover the culture of material of Caesar begins with Built and Autore, to continue with Project Evolution Endless, the system of extra large slabs for architecture that is extending its range to include the 160x160 and 160x320 cm sizes, to enhance all the originality of the inspiration materials, namely marble, metal, travertine, stone and concrete.
It is a prompt response to the demands of the American market that is completed with two new American series designed and developed to offer a complete project from an aesthetic and technological point of view.


Caesar is looking forward to meeting its visitors at ICFF, Stand 2449 of the Jacob K. Javits Convention Center of New York.

For more information, visit the www.caesarceramicsusa.com website
For more information, visit the www.caesar.it website

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